Let’s face facts- if you loved marketing and selling your services, then you wouldn’t have become an acupuncturist. If you loved marketing, you’d be working in an advertising agency.
Mention the term “selling” (a close cousin of the dreaded term “marketing”) and suddenly visions of pushy salesmen dressed in polyester suits with bad toupees start dancing in most acupuncturists head.
If you think marketing means “selling” and “pushing” and “prodding” people into doing something they don’t want to do – well then I have GOOD NEWS for you!
The good news is that marketing your acupuncture practice doesn’t HAVE to be like that.
As a matter of fact, there’s no BETTER way to DRIVE away new patients than to adopt the used car salesman’s sleazy marketing tactics.
Instead, adopt a new approach to marketing your acupuncture practice. Instead of viewing it as a necessary evil, try to think of it as letting prospective acupuncture and OM patients know what you do and how to find you.
Creating a Marketing Strategy for your Acupuncture Practice
A marketing strategy for your acupuncture practice is similar to the function a road map plays when you’re planning a road trip.
Developing a marketing strategy is as easy as defining where you are and where you want to go. Yes, it’s JUST THAT EASY TO CREATE A MARKETING STRATEGY FOR YOUR ACUPUNCTURE PRACTICE.
However, instead of drafting a marketing strategy – where you simply think of ways to let prospective patients know what you do – ,ost acupuncturists rely on their patients to do word of mouth marketing for the practice. The problem is, word of mouth advertising as we used to know it is literally dying. It’s being replaced with a “new” kind of word of mouth marketing that is happening online.
You’ve heard of Facebook and Myspace, haven’t you? Tens of thousands of people are joining those two popular social networking sites. Instead of talking over the back fence, people are talking online instead.
That’s why you need a marketing strategy. Marketing your acupuncture practice is simply creating a road map of how you’re going to reach your prospective patients with the message of what acupuncture and oriental medicine can do for the people who live and work near your office.
Millions are already searching for acupuncture on the web while millions more are searching for drug free ways to relieve pain and improve health via the web. That’s why a website is an essential part of winning new patients for acupuncturists.
A healthy acupuncture practice requires a healthy attitude surrounding marketing your acupuncture practice. When you start viewing it as spreading the message of health and well being instead of “sleazy selling” you’re on the right track!
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