Does the term Chinese Herbal Medicine describe what you do in your practice? If it does, then you should know that advertising your practice in an online directory as an acupuncturist may mean that the thousands of people who are searching for the term “Chinese herbal medicine” may not find you or your practice.
See, while over a million people are searching for “acupuncture” each month, there almost ten thousand more who searched Google last month for the words “Chinese herbal medicine”.
If Chinese herbal medicine is what you do – then don’t you think it’s important that people who are typing those words into Google be able to find your practice?
Part of successfully marketing your acupuncture practice is to recognize the other terms your prospective patients are using to FIND your practice. One way to find out what words prospective patients might be using is to ask current patients to describe your practice. You might be surprised what you learn!
Many acupuncturists rely heavily upon word of mouth advertising to market their practice. However, when you rely upon word of mouth advertising to promote your practice, you don’t have any way of knowing how your patients are spreading the word. Are they telling their friends and family that you’re an acupuncturist or do they say you practice Chinese herbal medicine?
The only way to find out is to talk with your current patients. Find out what words they use to describe your practice and then, create your web content with those words in mind.
Ok – this is ASSUMING that you have a website to promote your practice. It also assumes that your website is easy to use and easy to update. Having a website that can be found when people type in terms that describe what you do is ESSENTIAL to organically growing your practice.
Marketing your acupuncture practice doesn’t have to be difficult – and it can even be easy and dare I say it – FUN!
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