Do you have the “best” acupuncture website?
With over 1 Million searches each month just on the term acupuncture, a website is an essential part of acupuncture practice building and marketing. The BEST acupuncture website is one that can be found by prospective patients.
However, creating a website for your acupuncture practice that can be found by the search engines is easier said than done.
Many, many acupuncture professionals focus on the design of the website in determining which website is the “best” acupuncture website. It’s natural. After all, appearances are important. However, when it comes to building an acupuncture website, what you don’t know CAN hurt you.
The process of building the best acupuncture website is a three legged stool. The three legs of the best acupuncture websites are
- Coding
- Content
- Design
The best acupuncture websites begin with proper coding. The best acupuncture website is coded so that the search engines can read and find the second leg of the best acupuncture website stool – content.
Unfortunately, it’s possible to have a beautiful acupuncture website that displays properly but can’t be indexed by the search engines. In other words, you can visit your website and it looks good to the humans. However, when the search engine robots come to index the site, they see something entirely different. They see the “code” and not the design.
Right now – up at the top of your browser, you’ll see the words “view”. If you click “view” and then click “source” you’ll see how the search engines see this website. That code is an important part of creating an acupuncture website that can be found by potential patients.
I once worked with a client who spent $10,000 building her beautiful website. Unfortunately, her web designer was not a web developer and the coding of her site was done in a way that the search engines couldn’t index the pages of her website. After 8 years, she wondered why potential patients weren’t finding her website. Turns out her website wasn’t coded correctly.
Once you have a website that is properly coded, the second leg of the best acupuncture website is the content. The best acupuncture website’s content not only educates potential patients of the benefits of acupuncture and holistic medicine – but it also showcases your current patient testimonials. (This is covered in more detail in “Secrets to Organically Growing Your Practice” a 7 week internet marketing mastery course for acupuncturists.)
Finally, the third stool in building the best acupuncture website is the design. Notice, design is just as important as coding and content. How your website LOOKS is important. The right design will make it easy for prospective patients to find the information they need to make the decision to pick up the phone and call for an appointment.
Creating the best acupuncture website means focusing on all three “legs” of the process. The best acupuncture websites can be found by prospective patients who are actively searching for an acupuncturist. Once patients are at your website, the best acupuncture websites provide enough information for patients to feel confident enough to pick up the phone.
When coding, content and design come together – they create the best acupuncture websites – a website that will be a constant source of new patients for your acupuncture practice.
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